Restaurant Resources

Nolan Ryan's Marketing Power

When you choose Nolan Ryan’s All-Natural Beef, baseball legend and Texas hero, Nolan Ryan becomes part of your team. Nolan Ryan brings a brand power that is sure to change up your market and garner results your competitors can’t hit.

Think of the possibilities for using Nolan Ryan’s voice and image* in your marketing efforts. What may surprise you is that Nolan's broad national appeal has stood the test of time. For more than 40 years, Marketing Evaluations (The Q Score Company) based in New York has tracked celebrity popularity and appeal. When ranked against other celebrities (2007 data), Nolan Ryan ranks above Food Network celebrity chef Bobby Flay and has the same Q Score as Tom Brokaw, Joe Montana, Martina McBride and John Madden. 

Consider that Nolan Ryan’s “Q” rating is higher than the average sports figure and the average of all performers (celebrities, actors/actresses, performing artists, etc.) player and higher than a celebrity like George Foreman.

Positive Q Score Rating**
Nolan Ryan – 27
Average of all sports figures – 17
Average of all performers – 18

Consumer surveys conducted in 2002 and 2007 show that more than 75 percent of consumers still know and love Nolan Ryan even though he’s been retired from baseball since 1993.

What are you waiting for? 

* All use of Nolan Ryan’s name and image are subject to Beefmaster Cattlemen’s approval prior to use. Personal appearances by Nolan in conjunction with promoting Nolan Ryan's All-Natural Beef will be evaluated on a case by case basis. Contact Charlie Bradbury at (936) 436-1622 Ext. 102 for more information or to discuss specific requests.
** Source: Copyright © 2007 Marketing Evaluations Inc.
*** Source: Beefmaster Cattleman LP Consumer Research Copyright © 2002, 2007